Google executive Shakil Barkat signaled that the next generation of Pixel phones will likely see price adjustments due to shifting economic conditions and memory supply costs.
Key facts
- •Google VP Shakil Barkat confirmed that Pixel pricing will be adjusted to reflect supply chain realities.
- •The price increase is attributed to the rising cost of memory and supply fluctuations.
- •The base model Pixel 11 is expected to cost $899 with 256GB of storage.
- •Google is scheduled to announce the new Pixel devices on August 12th.
Google Vice President of Devices and Services Shakil Barkat has indicated that the company's next smartphone, the Pixel 11, will likely cost more than the Pixel 10. In an interview with 9to5 Google, Barkat stated that the company can no longer shield consumers from supply chain fluctuations and that pricing adjustments are necessary to match current economic realities.
By the numbers
Market pressures and pricing
Barkat noted that the economics of the tech industry have fundamentally shifted, making the company susceptible to supply issues. The industry has seen rising memory costs, driven in part by the growth of AI data centers, leading other companies to raise prices as well.
Expected specifications and announcement
Rumors suggest the base model Pixel 11 may be priced at $899 and include 256GB of storage, compared to the previous 128GB standard. There is also speculation that the Pixel 11 Pro could feature 12GB of RAM, down from 16GB. Google is scheduled to officially announce its next generation of devices on August 12th.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Verge.
