Warner Bros. Discovery has launched a new line of merchandise inspired by the 1998 film 'Practical Magic' and its upcoming sequel.
Key facts
- •The merchandise collection honors both the 1998 original film and the upcoming sequel.
- •Partners include Hot Topic, Loungefly, Queen of Sparkles, Retrokid, and BoxLunch.
- •The original 'Practical Magic' film will have a one-night theatrical screening on August 11.
- •The sequel 'Practical Magic 2' is set to release in theaters on September 10.
- •Exclusive items are available at the WB Studio Store in Los Angeles.
Warner Bros. Discovery Global Consumer Products has introduced an official merchandise collection inspired by the 1998 film 'Practical Magic' and its highly anticipated sequel. The product line, which features fashion, jewelry, and home decor, involves partnerships with brands including Hot Topic, Loungefly, and Cakeworthy. Items are scheduled to roll out throughout August and September, with additional launches planned for the fall.
Collection Highlights and Brand Collaborations
The collection includes a variety of items such as a velvet shoulder bag from Hot Topic, a vintage-style cardigan from Unique Vintage, and a 'Midnight Margaritas Club' apron available through the official Warner Bros. shop. Other collaborations include an Everyday Alchemy box from Flamingo Estate, character-inspired eyewear from DIFF Eyewear, and a retro apparel line from Retrokid. Jewelry offerings from Awe Inspired and Jessica de Lotz feature designs based on the film's symbolic vocabulary and spell books. Additionally, the company has partnered with SharkNinja for a 'Midnight Margarita'-inspired collaboration.
Availability and Theatrical Events
Exclusive merchandise will be sold at the Warner Bros. Studio Store, located at the studio's tour site in Los Angeles. To coincide with the merchandise launch, the original 1998 film will return to theaters for a one-night event on August 11, featuring a 4K DCP print. The sequel, 'Practical Magic 2,' is scheduled for theatrical release on September 10.
Timeline
- August 11The original 'Practical Magic' film returns to theaters for a one-night event.
- August and SeptemberThe new merchandise collection rolls out to retail partners.
- September 10'Practical Magic 2' is scheduled to release in theaters.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Variety.
