A mobile game developed in Manchester that simulates the challenges of being UK Prime Minister has reached the top of Apple's paid games chart.
Key facts
- •No 10: Full Confidence features over 300 handwritten political scenarios.
- •The game requires players to balance the approval of the cabinet, backbenchers, the media, and the public.
- •Developer Benjamin Brewis began creating the app in December 2025.
- •One player reportedly managed to stay in the game for 1,885 months, or 157 years.
- •The game is currently ranked 5th on Apple's UK paid games chart.
No 10: Full Confidence, a mobile game created by developer Benjamin Brewis, has recently surpassed Minecraft to become the top-ranked paid game on Apple's UK chart. The game tasks players with navigating parliamentary scenarios and managing the approval of four key factions: the cabinet, backbenchers, the media, and the public. Players must make decisions across more than 300 scenarios to remain in power, with failure resulting in the end of their political career.
By the numbers
Gameplay and Inspiration
The game features scenarios ranging from mundane policy issues, such as GP waiting times, to absurd events like a lobbyist releasing a dog into the House of Lords. Brewis noted that he drew inspiration from real-life political events, including instances involving former Prime Minister Boris Johnson. Players select one of three choices for each scenario, which can either please or upset different factions, mirroring the pressure of real-world political life.
Rise of Political Simulation Games
The success of No 10: Full Confidence is part of a growing trend of games focused on Westminster politics. Other titles include Fantasy Parliament, a browser-based game by Evan Roberts that allows players to draft teams of real-world MPs, and the upcoming UK Politics Simulator from Black Cannon Games. Dr. Russell Foster of King's College London suggests that the frequent turnover of UK prime ministers and the prominence of politics on social media have contributed to the popularity of this emerging sub-genre.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by BBC Technology.
