The Vogue Business TikTok Trend Tracker

TikTok has turned songs into No. 1 hits, birthed micro-trends and cultural movements and created a shared lexicon of jingles, phrases and vignettes among its 1.2 billion users, 70 per cent of whom are Gen Z, according to the video platform. Here, Vogue Business will share weekly trend insights using exclusive data from TikTok.

Even ahead of its New York show last night, #LouisVuitton is making waves on TikTok. Audiences are sharing runway clips and celebrity appearances from the evening, alongside their luxury bag purchases and vintage finds from the brand. #GraphicTees remain a staple, as oversized and vintage-inspired casualwear continues to dominate Gen Z styling content. The trend overlaps with the wider resurgence of mid-2010s aesthetics and band tees tied to TikTok’s “2026 is the new 2016” nostalgia movement. The #AudemarsPiguet and #Swatch Royal Pop collaboration has gone viral across the world this week, with legions of young consumers queuing outside stores across many major cities, even prompting store closures due to overcrowding. After they’ve snagged one of the coveted watches, users are taking to TikTok to share their wares. J.Crew is having a moment on the platform, and the #JCrewFactory outlet is a particular point of interest. Users are sharing their affordable workwear hauls, capsule wardrobe content, preppy-slash-minimalist styling, and “quiet luxury on a budget” looks. As the third and final season of HBO’s #​​Euphoria lands, both fan reactions and snippets of the drama are ramping up on TikTok, particularly around Sydney Sweeney’s character, Cassie. From her OnlyFans career to her marriage to Jacob Elordi’s Nate, the series time jump has users weighing in on the character development. Remember the #Throwback s of Instagram’s golden days? On TikTok, users are trying to bring back the movement, albeit with a satirical spin, or through a nostalgic pre-social media lens.

Key points

• Even ahead of its New York show last night, #LouisVuitton is making waves on TikTok.
• Audiences are sharing runway clips and celebrity appearances from the evening, alongside their luxury bag purchases and vintage finds from the brand.
• #GraphicTees remain a staple, as oversized and vintage-inspired casualwear continues to dominate Gen Z styling content.
• The trend overlaps with the wider resurgence of mid-2010s aesthetics and band tees tied to TikTok’s “2026 is the new 2016” nostalgia movement.
• The #AudemarsPiguet and #Swatch Royal Pop collaboration has gone viral across the world this week, with legions of young consumers queuing outside stores across many major cities, even prompting st…