Snapchat is restricting AI-generated videos in its Spotlight feed, joining other major platforms in a broader effort to curb low-quality, automated content.

Snap, the parent company of Snapchat, announced on Friday that it will stop recommending entirely AI-generated videos in its Spotlight feed. The company aims to prioritize authentic, human-made content over what it describes as low-quality and repetitive AI material. This move follows similar policy updates from YouTube, LinkedIn, and Substack, all of which are addressing the proliferation of content created by generative AI tools.

Platform Strategies Against AI Content

While Snapchat is limiting wholly AI-generated videos, it will continue to allow content that has been enhanced or edited using its own AI tools. Other platforms have implemented different measures: LinkedIn recently introduced a reporting button for users to flag suspected AI-generated posts and comments, and it has removed an automated prompt that suggested AI-based post enhancements. Meanwhile, YouTube has updated its monetization policies to restrict generic, repetitive, or template-based videos that are often produced using AI.

Industry Concerns Over Content Authenticity

Executives across the tech industry have expressed concern regarding the impact of AI-generated content on user trust. Substack co-founder and CEO Chris Best noted that it is becoming increasingly difficult to distinguish real content from fake material online, citing research suggesting up to 40% of social media writing may be AI-generated or fake. LinkedIn's chief product officer, Hari Srinivasan, stated that the platform is blocking billions of automated comment attempts, emphasizing that addressing this issue is a top priority.