Online retailer Shein has launched a Hong Kong share offering, seeking to raise up to $1.77 billion while navigating regulatory scrutiny and shifting market conditions in Europe.
Key facts
- •Shein plans to offer nearly 280 million shares at a price between HK$47.60 and HK$49.50.
- •The company is headquartered in Singapore and operates 18 warehouses in Europe.
- •The EU abolished its €150 customs-duty exemption for low-value consignments on 1 July.
- •Shein faces over 40 lawsuits related to intellectual property infringement.
- •The company reported 281 million active customers as of the end of March 2026.
Chinese-founded retailer Shein launched its Hong Kong share offering on Monday, with trading expected to begin on 1 September. The company is seeking to raise as much as $1.77 billion to bolster its technology, brand, and international operations. This listing follows previous attempts to go public in New York and London and comes after the company received approval from Chinese regulators in July.
By the numbers
European Market Significance and Risks
Europe is Shein's largest disclosed regional market, generating $14.8 billion in revenue in 2025, which accounts for 35.4% of its global total. Between August 2025 and January 2026, the company averaged 156 million monthly users in the EU. However, the company faces significant regulatory hurdles, including the European Commission's investigation into its compliance with the Digital Services Act and new French legislation that imposes environmental penalties on ultra-fast-fashion companies.
Financial Performance and Market Challenges
Shein's valuation has declined from a peak of approximately $100 billion in 2022. While the company reported a net profit of $2.06 billion in 2025, it recorded a $99 million quarterly loss in the first three months of 2026. The company faces increased competition from rivals like Temu and must contend with the removal of customs exemptions for low-value parcels in the United States and the EU, which may force price increases that threaten its low-cost business model.
Timeline
- 1 JulyThe EU abolished its €150 customs-duty exemption for low-value consignments.
- JulyShein received approval from Chinese regulators to pursue the Hong Kong listing.
- MondayShein launched its Hong Kong share offering.
- 28 AugustThe offer price is expected to be agreed upon.
- 31 AugustThe offer price will be formally announced.
- 1 SeptemberTrading is expected to begin and French environmental penalties take effect.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Euronews Business.
