Chinese manufacturer Midea has seen a spike in European orders for its air conditioning units as heatwaves continue across the continent.
Key facts
- •Midea received 200,000 new European orders for air conditioning units in one month.
- •The company secured 160,000 orders for its PortaSplit model since June.
- •A new production line opened at the Wuhu factory on July 7.
- •Midea produced 20,000 units in three and a half days to meet demand.
- •The first shipment from the new production line was sent to France within seven days.
Chinese home appliance company Midea reported a significant increase in demand for its air conditioning units in Europe. The company stated on Wednesday that two of its factories in Wuhu and Guangzhou received 200,000 new orders from Europe within a single month.
By the numbers
Product Demand and Regulatory Constraints
Midea noted that it received 160,000 orders for its U-shaped PortaSplit model since June. This specific portable unit is designed to bypass regulatory and structural challenges, such as historic urban preservation rules that often prohibit drilling into exterior walls for traditional air conditioning installations. The PortaSplit uses a window bracket system that does not require permanent modifications to a building.
Production and Distribution Efforts
To address the rising demand, Midea launched a new production line at its Wuhu facility on July 7. The company produced 20,000 units in three and a half days and initiated its first shipment to France within seven days of the line opening. Europe has experienced persistent heatwaves since late May, driving increased consumer interest in cooling appliances.
Timeline
- Late MayHistoric heatwaves began gripping Europe.
- JuneMidea began receiving orders for its PortaSplit model.
- July 7Midea opened a new production line at its Wuhu factory.
Advertisement
This article was independently rewritten by ManyPress editorial AI from reporting originally published by SCMP Business.
