Rapper Lil Baby has released his latest single, 'Dead Fresh,' a track produced by Pharrell Williams that debuted at a Louis Vuitton fashion show.
Key facts
- •"Dead Fresh" is the first collaboration between Lil Baby and producer Pharrell Williams.
- •The song premiered at the Louis Vuitton Menswear Spring-Summer 2027 show in Paris.
- •The music video for the track was directed by Kid Art and released on Monday.
- •Lil Baby's most recent studio album, WHAM, was released in 2025.
- •Pharrell Williams has frequently used Louis Vuitton fashion shows to debut new music since becoming the brand's menswear Creative Director.
Lil Baby has released a new single titled "Dead Fresh," which features production by Pharrell Williams. The track marks the first collaboration between the two artists and originally premiered during the Louis Vuitton Menswear Spring-Summer 2027 show in Paris this past June.
Music Video and Production
A music video for "Dead Fresh," directed by Kid Art, was released on Monday. A trailer for the video highlights themes of golf, luxury cars, and fashion.
Louis Vuitton Show Collaborations
The Louis Vuitton show, held at the Cité Internationale Universitaire de Paris, served as a platform for Pharrell Williams to debut new music. In his role as menswear Creative Director for the brand, Williams featured tracks from Lil Baby, Quavo, and YoungBoy Never Broke Again during the event.
Career Context
The release of "Dead Fresh" follows Lil Baby's 2025 album, WHAM, which included guest appearances from artists such as Travis Scott, 21 Savage, Future, and Young Thug. A press release stated that the new single serves to set the stage for a "grander chapter" in the rapper's career.
Timeline
- 2022Lil Baby released the album It's Only Me.
- JuneThe track "Dead Fresh" premiered at the Louis Vuitton Menswear Spring-Summer 2027 show in Paris.
- MondayThe music video for "Dead Fresh," directed by Kid Art, was released.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by Rolling Stone.
