Jul 29, 2026
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FIFA President Gianni Infantino has proposed a $20 billion venture to manage the World Cup, drawing immediate criticism from European soccer governing body UEFA.

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ManyPress Editorial

1 min readSource:France24 Sport
FIFA faces UEFA opposition over $20 billion World Cup commercial plan

Key facts

  • FIFA President Gianni Infantino proposed a $20 billion company to manage the World Cup.
  • The plan includes private investment from the Kushner family.
  • UEFA issued a statement opposing the plan on Tuesday.
  • UEFA stated that the World Cup is not FIFA's to sell and that no one owns football.

FIFA President Gianni Infantino announced a plan on Tuesday to establish a $20 billion company to operate the World Cup, involving private investors such as the Kushner family. The proposal faced immediate backlash from UEFA, the governing body for European soccer, which challenged FIFA's authority to commercialize the tournament.

UEFA Response to FIFA Proposal

In a formal statement, UEFA rejected the move, asserting that the World Cup is not FIFA's to sell. The organization emphasized that no single entity holds ownership over the sport of football.

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This article was independently rewritten by ManyPress editorial AI from reporting originally published by France24 Sport.

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