Best Buy has increased the price of an Asus RTX 5080 model to $2,099, exceeding the $1,999 MSRP of the RTX 5090.
Key facts
- •The Asus ROG Astral RTX 5080 OC is now priced at $2,099 at Best Buy.
- •The card's current price is 40 percent higher than its $1,499 launch price.
- •The RTX 5090 has an MSRP of $1,999.
- •Asus is selling the same GPU model for $1,899 through other channels.
- •Nvidia is reportedly planning additional GPU price increases of 20 to 30 percent.
Best Buy has raised the retail price of the Asus ROG Astral RTX 5080 OC to $2,099. This marks the first instance of a major U.S. retailer selling an RTX 5080 unit for a price higher than the $1,999 MSRP established for the RTX 5090.
By the numbers
Price Comparison and Market Context
The new $2,099 price point represents a 40 percent increase over the card's initial launch price of $1,499. It is also more than double the $999 MSRP set for the RTX 5080 Founders Edition. While this specific model is currently the only RTX 5080 at Best Buy priced above the RTX 5090 MSRP, other retailers are selling the same card for $1,899. Industry analysts point to ongoing component shortages and rising RAM costs as factors contributing to these price adjustments. Reports also indicate that Nvidia is planning further GPU price increases of 20 to 30 percent, which would mark the company's third such hike this year.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Verge.
