Apple CEO Tim Cook suggested that the company may offer paid upgrades to iCloud Plus to increase usage limits for its upcoming AI features.
Key facts
- •Tim Cook suggested users may be able to pay for increased AI usage limits via iCloud Plus.
- •The Siri AI update is scheduled for release this fall alongside iOS 27.
- •Apple's AI features currently have daily usage limits because they rely on server models.
- •Apple reported $30.74 billion in revenue from its services business in the last few months.
During an earnings call on Thursday, Apple CEO Tim Cook indicated that the company is considering new subscription options for power users of its AI tools. Cook stated that he expects high demand for Apple Intelligence and the upcoming Siri AI, suggesting that users may be able to 'buy up the stack' through iCloud Plus to increase their usage capacity.
Upcoming AI Features and Limits
Apple plans to launch its Siri AI this fall as part of iOS 27. The new features include a standalone app with a ChatGPT-like interface and the ability to perform actions across applications and answer questions based on screen content. In June, the company noted that its AI features, such as image generation, are subject to daily usage limits due to their reliance on server-side models.
Services Revenue Growth
The potential for new AI-focused subscription tiers follows strong performance in Apple's services division. The company reported $30.74 billion in revenue from its services business, which encompasses subscriptions such as iCloud Plus, Apple TV, and Apple One, over the past few months.
Timeline
- JuneApple announced that its AI features would have daily usage limits.
- ThursdayTim Cook discussed potential AI upgrade possibilities during an earnings call.
- This fallApple is scheduled to launch its Siri AI with iOS 27.
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This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Verge.
