Amazon offers AI shopping technology to retailers with Kate Spade as the first brand to use it. The service allows retailers to build AI shopping assistants for their websites and apps.
Key facts
- •Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS.
- •Kate Spade is one of the first brands to use the technology, introducing an AI Gift Concierge that helps shoppers find gift options.
- •More than 300 million customers used Amazon’s AI shopping assistant last year, generating nearly US$12 billion in incremental sales.
- •The assistant can recommend gifts based on occasion and customer inputs.
- •Conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.
Amazon is offering its AI shopping technology to other retailers through a new Agentic Shopping Assistant built on AWS, with Kate Spade among the first brands to use it. The service is based on technology first developed for Amazon’s own online store.
Service Features
The service allows retailers to build AI shopping assistants for their own websites and apps. Each deployment can be customised to a retailer’s catalogue, customer base, shopping environment, and brand voice. The offering includes architecture guidance, starter code, and help from AWS experts and system integrator partners.
Technology and Benefits
The system uses Amazon Bedrock, AgentCore, and OpenSearch. Bedrock is the basis for generative AI applications, AgentCore operates AI agents, and OpenSearch is for search and retrieval. Amazon said conversational shopping sessions generate conversion rates 3.5 times higher than traditional keyword-based product searches.
This article was independently rewritten by ManyPress editorial AI from reporting originally published by Artificial Intelligence News.
