Amazon Prime Day 2026 starts on June 23rd and ends on June 27th, with deals going live at 12AM, 8AM, and 1PM PT each day.
Key facts
- •Amazon Prime Day 2026 starts on June 23rd, 2026, at 12:01AM PT and ends on June 27, 2026, at 12:01AM PT.
- •Deals will go live at 12AM, 8AM, and 1PM PT each day throughout the sale.
- •Prime Day has been moved to June due to overlapping events like the FIFA World Cup and the 250th anniversary of U.S. independence.
- •Amazon Prime members will have exclusive access to many discounts.
- •Non-Prime members can claim a 30-day free trial, and young adults and students can claim six months of Prime membership for free.
Amazon Prime Day 2026 officially starts on June 23rd, 2026, at 12:01AM PT, and ends on June 27, 2026, at 12:01AM PT. The sale will feature deals on various items, with some discounts available for the entire period and others for a shorter time. Prime Day has historically occurred in July, but this year it's been moved to June due to overlapping events.
Prime Day Schedule
Deals will go live at 12AM, 8AM, and 1PM PT each day throughout the sale. Some items will stay discounted for the entire period, or at least for as long as they remain in stock, while others will only run for a shorter chunk of the four-day sale.
Reason for June Date
Amazon's Jamil Ghani stated that the decision to move Prime Day to June was due to big events overlapping with its usual July launch, including the FIFA World Cup and the 250th anniversary of U.S. independence.
Deals and Discounts
Amazon is highlighting deals on household essentials and Amazon devices like Kindle accessories and Ring cameras. Amazon Prime members will have exclusive access to many discounts, and non-Prime members can claim a 30-day free trial. Young adults and students can claim six months of Prime membership for free, after which they'll be charged $7.49 per month.
This article was independently rewritten by ManyPress editorial AI from reporting originally published by The Verge.
